1. Know Your Customer Better Than Your Mother
Know your customers so well, that you can practically finish their sentences. If you know what they need before they do, this allows you to be proactive. Maintain constant conversations and survey them to get to this point.
I would randomly call clients, but nowadays I use onsite surveys for everything as my hidden camera into their lives.
2. People Don’t Read
In case you didn’t read it, “PEOPLE DON’T READ”. You have to grab people’s eyes and drive them to what’s important.
Catch their attention in a couple words to get them to do what you want them to do. Run different announcements constantly on different parts of your site to see what drives your audience. Keep your content fresh.
If marketing copy sucks, wash and repeat.
3. Don’t Be A Loner. Collect Emails
As you look at the sea of blahhh that is social media and check your inbox religiously, realize emails are king.
Optimize your signup flow for email collection. Offer white papers, free trials, cool free side products, whatever it takes to get an email. Provide awesome content and deals and sales will follow.
4. Cash Rules Everything Around You
Money creates a perception of value and discounts provide that needed boost for cheap mofos to buy. Only offer discounts to those that don’t normally buy (email, direct tweet, exit popup, whatever it takes).
5. Smartest guy in the room still doesn’t know jack…A/B Test all day every day
No one knows anything.
Seriously, everything is changing so fast and so quick that even if you’re the expert in something it may soon become outdated. If you’re small, site talk to random people on the street to make sure you’re only partially delusional.
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