Email Marketing...."Just Do It" !

If you visit any forum topic dedicated to eCommerce, you’ll definitely find a question like: “Which is the most powerful marketing tool?” Those guys who ask this question don’t understand that the answer is right before their faces. Time to give a detailed response to this question and list all the right reasons in favor of email marketing.
If you’re using GMail, probably you’re getting Google Account Activity Report. It shows you all your activities for the last month around your Google accounts. There you can find email statistics of your GMail account. It shows how many emails you have sent and received. I bet that greater amount from that number are companies’ newsletters and some pseudo-marketing junk.

If we take a look at stats provided by analytics companies like SeeWhy, we’ll find lots of really interesting information. The latest research was based on more than 60000 purchases made on different sites and here are the results:

Most effective was e-mail marketing –

• 56.8% of all purchases were made due to newsletters..
• 17.9% are on the part of referral traffic;
• 10.3% of shoppers were “organic”;
• 4.8% were driven by ads;
• social media networks enabled 4.3% of sales.

This is quite interesting that email marketing gave most impressive figures. Time for you, my friend, to write some emails to your subscribers.